Content marketing is the key trend for the connected era, but it’s not easy. It takes smart thinking, creativity and a deep understanding of the social Internet to do it really well.
At Thornley Fallis we are up to our necks in content marketing every day. Our campaigns are based on insight, creativity and connection and deliver the results our clients need whether it’s driving sales leads, raising brand awareness or earning the trust of stakeholders.
This is a collection of some of our experts’ thinking. It’s full of news, information and even some tips and tricks of the trade that we’ve learned along the way.
Some of the topics we cover are:
- How to measure the impact of video content
- Storytelling in the connected age
- 6 Tips for Marketing to Generation Z
- Content Marketers Should Consider Email as a Channel