Public relations today is about having constant conversation between organizations and individuals. Today’s most valuable currency is trust. And trust is something we have earned by being genuine enthusiasts for the companies, brands and organizations that we represent.
Authentic PR strategy development
The new PR delivers results in traditional media but sees its path to success through digital first. Results come from spending time in online communities to build relationships. Through participating authentically and transparently we become part of the communities that are our target audiences. This evolution of PR means using a combination of owed, earned, shared and paid media strategies and tactics. This is reflected from media training services we provide all the way to outreach through media relations, community or blogger relations and grassroots campaigns. Whether the goal is to develop a crisis communications plan or a digital PR strategy, Thornley Fallis has the skills, talents and knowledge to build and deliver an effective program.
Digital PR as your solid foundation
Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Digital PR is the part of this that focuses on online communications. This includes online engagement and dialogue, proactive and defensive communications planning, awareness campaigns and search strategies. By understanding how target audiences use online channels and content, Thornley Fallis’ PR team devises mainstream strategies that ultimately drive online behaviours, expand digital footprints and educate target audiences.
Thornley Fallis provides PR services to a wide range of public, private and not for profit organizations. Some recent clients include: Commissionaires, Genomic Health, Care Canada, WaterAid Canada, Confederation Centre for the Arts, Health Canada, Metrolinx, UA Canada and GM Canada.
To find out how Thornley Fallis Communications can help your organization’s public relations call or email us now.