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Our Thinking On Public Relations

Focus Groups in the Post-Corona Era

For many public and private sector organizations, focus groups have become an essential part of a fully integrated market research program. But in the throes of the pandemic, it’s hard to imagine assembling a dozen strangers in a small boardroom for a couple hours of close conversation. And even when this crisis is behind us, the world has already changed and so will many of the standard approaches and practices we depended on before we all donned masks. Focus groups, for one, may never be the same again.

Post tags:

76engageCovid-19digital engagementdigital engagement platformfocus groupsvideo conferencing

The Elevation of Internal Comms in a Post-Corona World

The Corona virus has boosted internal comms, once the poor sister of organizational communications, to mission-critical status.

Post tags:

2020communicationsCorona VirusCovid-19Internal Commsinternal communicationspandemicpublic relationsWFH

Will There Still Be Media Relations After Covid-19?

When we come back after the Corona Virus will media relations come with us? I’m not so sure.

Post tags:

communications agencyCorona VirusCovid-19media relationspublic relationsSocial media

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