In an ever-evolving communications landscape, measurement has become essential in demonstrating value and success. While more experienced PR Pros may remember a time when ad buy equivalency was used to calculate viewership, we can be thankful that newer tools have been developed to determine whether target audiences are engaged, key messages are being heard, and the right needle has moved. Here are our top five tools for measuring PR success.
Straight from this week’s headlines: the news marketing and communications professionals need to know.
The ease of using your mobile device for live streaming is only available for YouTube accounts with over 1,000 subscribers. If your channel currently sits under that threshold you can still stream live from your computer.
Looking at this week’s social media news, it looks like advertising innovation is running mainstream media out of business.
According to Livestream 50 per cent of mobile traffic is watching live video. Live video is an easy way to engage in the moment and grow your audience. YouTube, the world’s second largest search engine, allows users to go live straight from their smartphones. Here is a quick tutorial to get you started with live video.
Don’t spend your days scrolling through endless RSS and news updates! Let us take the load and do that for you. Each week our team compiles a list of the top five ‘must-know news stories’ to help marketing communications pros do their jobs better.
Each week, the team at Thornley Fallis combs the headlines to find the top five must-read stories for marketing and communications professionals.
Despite some recent promising user statistics, it’s probably been tough working at Twitter these past couple of years. Staff morale has likely taken a hit thanks to stock price dips, revenue challenges and a talent exodus. The return of Biz Stone as head cheerleader is being heralded as a comeback for both the man and company. But will it work?
In one short year since launching its deep learning algorithm, Twitter is really turning things around. Anyone who has doubted this important social network should take note.
There are lots of cost-effective, easy-to-use apps that can boost employee engagement and improve team communications and collaboration overall. Here’s our pick on seven apps to drive internal communications success.