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Our Thinking On Social Media

Facebook Advertising in 2020

As 2020 unravels and the 9-5 office work culture evolves, more and more of us are looking for new ways to reach our audiences.  Our commute to and from the office used to be filled with advertisements plastered onto billboards, subways, busses, and stations. But with a rise of people working from home and a decrease in commuters, doesn’t online advertising seem like an even better option than it was before? Platforms like Google, LinkedIn, and Facebook have made online advertising a real possibility for anyone who wants to advertise through pay per click (PPC) campaigns.  A PPC campaign is … Read more

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Facebook Ad AuctionFacebook AdsFacebook AdvertisingOnline advertisingPay-Per-ClickPPCPPC CampaignTotal Value Score

Five Tools to Measure PR Success

In an ever-evolving communications landscape, measurement has become essential in demonstrating value and success. While more experienced PR Pros may remember a time when ad buy equivalency was used to calculate viewership, we can be thankful that newer tools have been developed to determine whether target audiences are engaged, key messages are being heard, and the right needle has moved. Here are our top five tools for measuring PR success.

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76engage76insightsGoogle analyticsMeasurementMRPPRpublic relationssocial media measurementtoolsTop five
communications via close captioning

TF Top 5: Communications Sea Change Everywhere We Look!

Straight from this week’s headlines: the news marketing and communications professionals need to know.

stream live video through YouTube live

How to: YouTube Live video through your computer

The ease of using your mobile device for live streaming is only available for YouTube accounts with over 1,000 subscribers. If your channel currently sits under that threshold you can still stream live from your computer.

Post tags:

Content marketingLive VideoSocial mediaThornley Fallisvideovideo productionYouTubeYouTube Live
social media news

TF News Top 5: Is social media ad innovation causing the demise of mainstream media?

Looking at this week’s social media news, it looks like advertising innovation is running mainstream media out of business.

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brandsfacebookInstagramnewsSnapchatSocial mediatop 5Twitter
YouTube Live video through smartphones

How to: YouTube Live on your mobile device

According to Livestream 50 per cent of mobile traffic is watching live video. Live video is an easy way to engage in the moment and grow your audience. YouTube, the world’s second largest search engine, allows users to go live straight from their smartphones. Here is a quick tutorial to get you started with live video.

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communicationsContent marketingLive VideoThornley FallisvideoYouTubeYouTube Live
news video shoot

TF News Top 5: Do you speak video fluently?

Don’t spend your days scrolling through endless RSS and news updates! Let us take the load and do that for you. Each week our team compiles a list of the top five ‘must-know news stories’ to help marketing communications pros do their jobs better.

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Content marketingnewsPRpublic relations
Spotify when running stories

TF News Top 5: Think Granny doesn’t use social media? Think again!

Each week, the team at Thornley Fallis combs the headlines to find the top five must-read stories for marketing and communications professionals.

Post tags:

Content marketingEmail marketingPew InternetredditSocial mediaSpotifiyWalkers Crisps
News: Manchester sign post

TF News Top 5: Social media mourns Manchester

Despite some recent promising user statistics, it’s probably been tough working at Twitter these past couple of years. Staff morale has likely taken a hit thanks to stock price dips, revenue challenges and a talent exodus. The return of Biz Stone as head cheerleader is being heralded as a comeback for both the man and company. But will it work?

Post tags:

Biz StonecluepGoogle LensLocation StoriesManchester
Twitter birds flocking

Why people are flocking to Twitter

In one short year since launching its deep learning algorithm, Twitter is really turning things around. Anyone who has doubted this important social network should take note.

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communicationsContent marketingMarketingpublic relationsSocial mediaTwitter
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The Top Five:

According to our analytics.
  1. 81% of shoppers research online before buying
  2. Tool of the week: Infographic makers – Infogr.am vs Piktochart.com vs Easel.ly
  3. Is it time to rethink the R.A.C.E. model?
  4. How Men and Women Use Social Media Differently
  5. The integration of paid, earned and owned media; and the importance of all three
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