Why people are flocking to Twitter
In one short year since launching its deep learning algorithm, Twitter is really turning things around. Anyone who has doubted this important social network should take note.
Our Thinking On Social Media
Internal Communications: Seven Apps That Work
There are lots of cost-effective, easy-to-use apps that can boost employee engagement and improve team communications and collaboration overall. Here’s our pick on seven apps to drive internal communications success.
Social Media: The Value of Thinking Small
The scale of Facebook is intimidating; it has swallowed entire industries whole. But, much like Twitter, Snapchat can be a nice little single-digit billion-dollar business.
Podcasts and Live Video: why you should combine them
While many people associate video production with high-end equipment, long hours of post-production editing, these platforms allow you to accomplish live video with just a few clicks. Today’s video talks about how and why you should incorporate live video into your podcast show.
Facebook: M makes Messenger impactful for marketers
Use Facebook Messenger to ask a friend: “Hey, remember that time I loaned you $20 for pizza?” and Messenger suggests its money transfer feature. Message your mom that you’re catching an Uber home, and Messenger gives an automatic fare estimate. Welcome to the new world of online chat and artificial intelligence: M, where targeted recommendations are based on the conversations users have with their friends. The launch is part of a larger plan, which includes the recent introduction of the Day feature. The strategy is to position Facebook Messenger as more than an SMS replacement. It now has more than … Read more
Apple introduces new user-friendly editing software: Clips
Editing videos for social media just got a lot easier for IOS users. This month Apple launched a new mobile app, Clips, which allows all IOS users to edit together easily their favourite memories and upload directly to social media. Clips gives users the option to upload content or capture it directly on the device. Once you have the videos you’d like to edit, you can simply cut the clips, add various filters, text, background music and even emojis. The perfect combination of elements for every user’s favourite social media apps. The simplified video and photo editing software is now … Read more
Four Keys To Successful Influencer Relations
There was a time when the main goal for a PR agency was to get the client some media coverage, but those days are long gone. Media industry consolidation and layoffs mean there are fewer journalists covering wider beats and earned media coverage, while still highly coveted, can no longer be the main PR objective for companies and brands. Enter the new online influencer: ‘someone just like you’. For companies and brands looking to build relationships with online influencers, here are a few tips: Do your research It’s important to work only with influencers whose values and beliefs align with … Read more
Study suggests online abuse, trolling, bullying could worsen
Online abuse, trolling and bullying could worsen over the next decade according to a survey conducted by The Pew Research Center and Elon University’s Imagining the Internet Center. It means organizations and brands will need long-term strategies to mitigate reputational risks and manage crisis. For the survey, more than 1,000 technology experts, scholars, corporate marketers and government leaders were asked one question: In the next decade, will public discourse online become more or less shaped by bad actors, harassment, trolls, and an overall tone of griping, distrust, and disgust? “Cyberattacks, doxing and trolling will continue, while social platforms, security experts, ethicists, … Read more
The Problem With Snapchat
I’m not a millennial. Given that disclosure, it’s entirely possible that I just don’t get Snapchat. However, being familiar with the platform, and having sent enough snaps myself, the problem with the Snapchat is simple—it’s too much work. Of course, this is the antithesis of the millennial stereotype. But that fact that Snapchat requires so much work to get right is exactly why it is not a great fit for most brands. Recently, Facebook, umm I mean Instagram, has been eating Snapchat’s lunch. Week after week, the two-headed hydra picks apart feature after feature from Snapchat’s platform without any remorse. Whether … Read more
Smart communications strategy lifts engagement
The strategy included creative ideas and tactical instructions to leverage owned, earned, paid and shared media opportunities.