Strategy is the difference between disconnected pieces and a coherent whole. Good strategy is driven by data, research and analysis. Our research lets us understand what people are looking for, what they value, how they want to be communicated with and by whom. Google Analytics allow us to observe interactions in real time so we can refine strategies and approaches to reflect current reality, as it happens.
It’s important that we deliver insights that matter. Detailed insight and analysis informs our communications strategies and Google Analytics helps us answer important questions:
- Who is your audience?
- Where are they coming from?
- How did they find you?
- What do they want from you?
- What did they take away or buy from you?
- Why are they leaving you?
We monitor and track engagement, whether it’s in the form of a comment or an actual online purchase. Google Analytics can help you understand what your target audiences want, and in turn, inform the creation of content and other communications material.
Thinking of using social media? We’ll make sure your efforts can be measured and answer questions like: What links on social drive traffic to your website? What content is most engaging?
The Google Analytics services include:
- web and digital analytics
- performance measurement
- web needs analysis
- website audits
- customized content
Thornley Fallis and 76design provide Google Analytics services to a range of clients including small companies to national consumer brands to government organizations and national associations. Examples include: CIRA, UA Canada, Bruyère Continuing Care, Allstate Canada, Rogers, Canadian Medical Association (CMA), and more.
Thornley Fallis and 76design will help you focus resources where they are needed most. For insight that delivers measurable results, call Thornley Fallis Communications and 76design now.