Delivering effective messages through the media requires skill and knowledge blended with a solid understanding of how the media operates. Learning what journalists need and expect is only part of what you learn in media training workshops.
Media training that matters
The face of media is changing rapidly but the fundamental principles of dealing with interviews—and journalists—remain the same. There is no such thing as “one size fits all” at Thornley Fallis. But, we do incorporate some necessary basics and put the theory into practice for each client.
Our workshops are designed to expose clients to the mechanics of the media. Then we explore crafting responses and delivering them with clarity. Beginner, intermediate and seasoned spokespersons benefit from our knowledge, expertise, experience and the media strategies we use ourselves.
As former journalists and news leaders, our media trainers draw on real-life experiences and stories brought to life through the use interactive training techniques. Participants are immersed in real-life scenarios to give the theory good grounding via practical exercises.
Theory and understanding are put to use in simulated interview scenarios where participants test new skills on camera to gain experience and comfort. Constructive reviews help participants isolate their strengths and succeed, with proven tactics that enable our clients to approach media interviews with confidence and skill.
Media training is suitable for beginners or seasoned practitioners looking to refresh and augment their skills. With attention to detail and a focus on the fundamentals of media interviews we prepare our participants for the real world of media relations.
Graduates of the Thornley Fallis method report they are more confident, secure and capable. Our recent client list includes Rogers Communications, Library and Archives Canada, Environment and Climate Change Canada, GM Canada, the Office of the Conflict of Interest and Ethics Commissioner, Trucking HR, The Canadian Environment Assessment Agency and more. Our approach of a strong foundation supported by knowledge and practice is a route to success
For more information on media training, click here.