More than 2.1 billion people use social media—that’s almost a third of the world’s population. In western countries almost 70 per cent of the population is on one or more social networks. It plays almost as large a role in purchasing decisions as TV advertising. More than half of consumers admit their opinions about companies and brands is influenced by what their friends say online. It touches almost every part of daily life…education, work, transportation, entertainment, health and sport, food and sleep, love and, of course, commerce. It has become part of the fabric of our society and Thornley Fallis has the essential talents, skills and knowledge to navigate social media’s ever-changing landscape.
“Social media has made the web all about me, me, me.” – Erik Qualman. It’s a lot more than just Facebook, Twitter, LinkedIn or Instagram; it’s a powerful connector. Thornley Fallis’ team of digital natives live and breathe the social internet. Our services include strategy development, audits, social advertising, blogger relations, crisis planning, social media marketing, training, monitoring, tracking and measurement.
“Business has only two functions – marketing and innovation.” – Milan Kundera. Content marketing puts useful stories into the hands of the people you want to reach build and build relationships with. The Thornley Fallis social team is made up of expert storytellers who have the digital know-how to create compelling, shareable content across multiple formats. Our content marketing services include strategy development, channel strategies, writing, webcasts, webinars, video, podcasts, blogging, photography and infographics.
Thornley Fallis provides social media services to a range of clients from national consumer brands to government organizations to some of Canada’s best-known brands. Here’s a sample of some of the organisations we’ve provided social media services to over the past year: UA Canada, Health Canada, Ottawa Public Health, GM Canada, Northern Credit Union, Metrolinx, FHRCO, CARE Canada, Hull & Hull, Eli Lilly Canada and more.
Social media is complex but the potential rewards are huge for brands and organizations of all sizes. For smart social media solutions call or email Thornley Fallis Communications now.