Account team continuity is a key factor in Toronto PR agency success. Having a stable team ensures optimal performance of the account. High turn-over rates can lead to instability, inconsistency and slow-downs. How consistent is your agency team?

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Video in content marketing

Everyone has a story to tell – whether it be informative, funny or serious. In today’s world, the internet is full of various forms of content, and often it can be challenging to get your message heard. Currently, video is the Internet’s most consumed content format, and it’s growing at a rapid pace. This enhances video’s key role in content marketing strategies.

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