Everyone has a story to tell – whether it be informative, funny or serious. In today’s world, the internet is full of various forms of content, and often it can be challenging to get your message heard. Currently, video is the Internet’s most consumed content format, and it’s growing at a rapid pace. This enhances video’s key role in content marketing strategies.
The ease of using your mobile device for live streaming is only available for YouTube accounts with over 1,000 subscribers. If your channel currently sits under that threshold you can still stream live from your computer.
According to Livestream 50 per cent of mobile traffic is watching live video. Live video is an easy way to engage in the moment and grow your audience. YouTube, the world’s second largest search engine, allows users to go live straight from their smartphones. Here is a quick tutorial to get you started with live video.
According to a recent APPrise Mobile survey, only 66 to 78 per cent of employees in mid to enterprise-size organizations know the name of their company’s chief executive officer. A large percentage of these employees wouldn’t be able to identify their CEO in a crowd! Adding video content to your internal communications strategies is a great way to get your CEO front and center with employees, no matter where they are working.
While many people associate video production with high-end equipment, long hours of post-production editing, these platforms allow you to accomplish live video with just a few clicks. Today’s video talks about how and why you should incorporate live video into your podcast show.
Editing videos for social media just got a lot easier for IOS users. This month Apple launched a new mobile app, Clips, which allows all IOS users to edit together easily their favourite memories and upload directly to social media. Clips gives users the option to upload content or capture it directly on the device. Once you have the videos you’d like to edit, you can simply cut the clips, add various filters, text, background music and even emojis. The perfect combination of elements for every user’s favourite social media apps. The simplified video and photo editing software is now … Read more
We used creative design and adaptation to music and video graphics to produce multiple educational, creative videos to help the City of Ottawa’s reach its goals and objectives.
Video is a compelling visual medium for content marketers to tell their stories, but what happens when you take the sounds away? Many popular social media platforms restrict the use of sound. A 2016 report from Digiday states that over 85 per cent of Facebook videos are viewed without sound. Users scroll through their timelines and often watch videos with no sound, which leads to an interesting problem. Content creators must create compelling videos that capture the viewer’s attention without the use of sound. How do we ensure our message is being heard without sound? In this video, Amanda Speroni, … Read more
On Inside PR 448, Gini Dietrich and Joseph Thornley discuss Twitter Engage, YouTube’s catch up move in livestreaming video. And we ask why, after all these years, integrated marketing communications isn’t the norm everywhere, all the time. In this week’s #IPRMustKnow segment, Gini and Joe cover: the launch of Twitter Engage, a new iOS app. YouTube’s announcement at VidCon that it is testing livestreaming with select publishers. Available to the rest of us soon. Our main conversation looks at why integrated marketing communications isn’t practised everywhere, all the time. Gini Dietrich wrote in a blog post that, with the proliferation of platforms and the need to integrate ephemeral and … Read more
The next viral video you see could come from Canada thanks to a new creative space opened recently by YouTube in Toronto. The new 3,500 square foot YouTube Space at George Brown College’s King St. E. campus is the first of its kind in Canada, and provides creators with the opportunity to improve their craft by offering workshops, social networking events and classes. Video content is quickly becoming one of the most effective tools for the online communicator making this new space a welcome addition to the creative community. According to Social Media Today, the average adult watches an hour … Read more