A promotion for Thornley Fallis consultant Abby Radovski
Thornley Fallis Communications has promoted from within to fill the role of senior consultant. Abby Radovski will take on this role in the Toronto office effective immediately.
Our Thinking On Public Relations
Five Tools to Measure PR Success
In an ever-evolving communications landscape, measurement has become essential in demonstrating value and success. While more experienced PR Pros may remember a time when ad buy equivalency was used to calculate viewership, we can be thankful that newer tools have been developed to determine whether target audiences are engaged, key messages are being heard, and the right needle has moved. Here are our top five tools for measuring PR success.
Does your PR agency make the grade?
Account team continuity is a key factor in Toronto PR agency success. Having a stable team ensures optimal performance of the account. High turn-over rates can lead to instability, inconsistency and slow-downs. How consistent is your agency team?
TF Top 5: Communications Sea Change Everywhere We Look!
Straight from this week’s headlines: the news marketing and communications professionals need to know.
Can Effective Employee Communication Eliminate Resistance?
Most change management initiatives are dealing with resistance and for many organizations managing change is hard to do.
Do You Have What It Takes for a Toronto PR Agency Career?
When recruiting for our Toronto office, we look for people that are enthusiastic team players with the skills and ambition. If you think you have what it takes to build a Toronto PR agency career, contact us here.
TF News Top 5: Do you speak video fluently?
Don’t spend your days scrolling through endless RSS and news updates! Let us take the load and do that for you. Each week our team compiles a list of the top five ‘must-know news stories’ to help marketing communications pros do their jobs better.
The Value of Storytelling in Content Marketing
While content marketing involves a variety of different types of content, the mark of great brand storytelling is putting your audience at the center of a journey, with your product or service as the solution that empowers them to succeed.
Recruiting the Right Employee Ambassadors
It’s important to find influential employees and engage them as your change ambassadors. These ambassadors will help explain the organization’s story in ways that will resonate.
Wandering Through the Web: The Launch of ComeWander.ca
The development of a website that both looks seamless on the front end, and is easy to use and intuitive on the back end, was the result of the expertise of our talented, multi-disciplinary team, and was inspired by the highly-creative brief presented by OHTO.