Public Relations Archives - Thornley Fallis

Does your PR agency make the grade?

Schools out! Yay! That means it’s report card time! Let’s assess if your PR agency is making the grade. To make it easy for you we’ve got this handy PR Agency Report Card template. Tick all those that apply: Subject Description Grade Team Account team continuity is a key factor in PR agency success. Having a stable team ensures optimal performance of the account. High turn-over rates can lead to instability, inconsistency and slow-downs. How consistent is your agency team? Access Small, medium or large, clients need and want facetime with agency principals. When building and maintaining a client relationship, … Read more

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agency checklist Measurement PR agency public relations Report Card Scorecard Toronto Toronto PR Agency

TF Top 5: Communications Sea Change Everywhere We Look!

Straight from this week’s headlines: the news marketing and communications professionals need to know.

employee communications: resistance to change

Can Effective Employee Communication Eliminate Resistance?

Most change management initiatives are dealing with resistance and for many organizations managing change is hard to do.

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change communications employee communications internal communications

Do You Have What It Takes for a Toronto PR Agency Career?

When recruiting for our Toronto office, we look for people that are enthusiastic team players with the skills and ambition. If you think you have what it takes to build a Toronto PR agency career, contact us here.

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career hiring networking PR PR agency public relations qualifications skills The 6ix TO Toronto writing

TF News Top 5: Do you speak video fluently?

Don’t spend your days scrolling through endless RSS and news updates! Let us take the load and do that for you. Each week our team compiles a list of the top five ‘must-know news stories’ to help marketing communications pros do their jobs better.

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Content marketing news PR public relations

Dramatic moody foggy forest landscape Spring Autumn Fall to depict storytelling

The Value of Storytelling in Content Marketing

While content marketing involves a variety of different types of content, the mark of great brand storytelling is putting your audience at the center of a journey, with your product or service as the solution that empowers them to succeed.

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communications Content marketing Marketing public relations

Recruiting the Right Employee Ambassadors

It’s important to find influential employees and engage them as your change ambassadors. These ambassadors will help explain the organization’s story in ways that will resonate.

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employee ambassadors employee engagement internal communications

Memory maker page for the Come Wander website

Wandering Through the Web: The Launch of ComeWander.ca

The development of a website that both looks seamless on the front end, and is easy to use and intuitive on the back end, was the result of the expertise of our talented, multi-disciplinary team, and was inspired by the highly-creative brief presented by OHTO.

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communications Content marketing public relations Thornley Fallis website development

TF News Top 5: Think Granny doesn’t use social media? Think again!

Each week, the team at Thornley Fallis combs the headlines to find the top five must-read stories for marketing and communications professionals.

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Content marketing Email marketing Pew Internet reddit Social media Spotifiy Walkers Crisps

TF News Top 5: Social media mourns Manchester

Despite some recent promising user statistics, it’s probably been tough working at Twitter these past couple of years. Staff morale has likely taken a hit thanks to stock price dips, revenue challenges and a talent exodus. The return of Biz Stone as head cheerleader is being heralded as a comeback for both the man and company. But will it work?

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Biz Stone cluep Google Lens Location Stories Manchester