Focus Groups in the Post-Corona Era
For many public and private sector organizations, focus groups have become an essential part of a fully integrated market research program. But in the throes of the pandemic, it’s hard to imagine assembling a dozen strangers in a small boardroom for a couple hours of close conversation. And even when this crisis is behind us, the world has already changed and so will many of the standard approaches and practices we depended on before we all donned masks. Focus groups, for one, may never be the same again.
