Our Thinking On Public Relations

Five tips on creating an internal communications video

According to a recent APPrise Mobile survey, only 66 to 78 per cent of employees in mid to enterprise-size organizations know the name of their company’s chief executive officer. A large percentage of these employees wouldn’t be able to identify their CEO in a crowd! Adding video content to your internal communications strategies is a great way to get your CEO front and center with employees, no matter where they are working. Today’s video talks about five tips on how to easily create internal communications videos with your CEO. From the environment to the right equipment, Thornley Fallis walks you … Read more

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Is a Toronto PR agency right for your company?

By all means, build up your in-house communications expertise. It’s important. But when you encounter a “don’t try this at home, kids” moment, the support of an experienced Toronto PR agency can make all the difference.

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agency communications Content marketing Marketing PR public relations Social media Toronto

Internal Communications: Seven Apps That Work

There are lots of cost-effective, easy-to-use apps that can boost employee engagement and improve team communications and collaboration overall. Here’s our pick on seven apps to drive internal communications success.

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Apps Internal internal communications Intranet PR Social media tips tools

A podcast setup that should be utilized for content marketing.

Content marketing: now is the time for podcasts

Thanks to the ubiquity of smartphones, listening to a podcast has never been easier, more accessible or more popular.

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Advertising communications Content marketing Marketing PR public relations Social media Thornley Fallis tool of the week

A magnifying glass looking at a building making it look small

Social Media: The Value of Thinking Small

The scale of Facebook is intimidating; it has swallowed entire industries whole. But, much like Twitter, Snapchat can be a nice little single-digit billion-dollar business.

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communications Content marketing facebook Marketing PR public relations Social media Thornley Fallis

internal communications for employee engagement

Why use an agency for internal communications?

Agencies offer cost-effective capacity for internal communications. The idea is to have access to specialist skills, talents and resources and the flexibility to apply them where and when needed.

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employee engagement internal communications PR

Facebook: M makes Messenger impactful for marketers

Use Facebook Messenger to ask a friend: “Hey, remember that time I loaned you $20 for pizza?” and Messenger suggests its money transfer feature. Message your mom that you’re catching an Uber home, and Messenger gives an automatic fare estimate. Welcome to the new world of online chat and artificial intelligence: M, where targeted recommendations are based on the conversations users have with their friends. The launch is part of a larger plan, which includes the recent introduction of the Day feature. The strategy is to position Facebook Messenger as more than an SMS replacement. It now has more than … Read more

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communications Content marketing facebook Marketing Ottawa PR public relations Social media Social network Thornley Fallis tool of the week

Four Keys To Successful Influencer Relations

There was a time when the main goal for a PR agency was to get the client some media coverage, but those days are long gone. Media industry consolidation and layoffs mean there are fewer journalists covering wider beats and earned media coverage, while still highly coveted, can no longer be the main PR objective for companies and brands. Enter the new online influencer: ‘someone just like you’. For companies and brands looking to build relationships with online influencers, here are a few tips: Do your research It’s important to work only with influencers whose values and beliefs align with … Read more

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bloggers influencer influencer marketing Influencer Relations partnership Social media Thornley Fallis tips Vloggers

Two computer keys with an angry emoji looking at a sad emoji

Study suggests online abuse, trolling, bullying could worsen

Online abuse, trolling and bullying could worsen over the next decade according to a survey conducted by The Pew Research Center and Elon University’s Imagining the Internet Center. It means organizations and brands will need long-term strategies to mitigate reputational risks and manage crisis. For the survey, more than 1,000 technology experts, scholars, corporate marketers and government leaders were asked one question: In the next decade, will public discourse online become more or less shaped by bad actors, harassment, trolls, and an overall tone of griping, distrust, and disgust? “Cyberattacks, doxing and trolling will continue, while social platforms, security experts, ethicists, … Read more

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communications Content marketing Marketing PR public relations Social media Thornley Fallis Twitter

The Problem With Snapchat

I’m not a millennial. Given that disclosure, it’s entirely possible that I just don’t get Snapchat. However, being familiar with the platform, and having sent enough snaps myself, the problem with the Snapchat is simple—it’s too much work. Of course, this is the antithesis of the millennial stereotype. But that fact that Snapchat requires so much work to get right is exactly why it is not a great fit for most brands. Recently, Facebook, umm I mean Instagram, has been eating Snapchat’s lunch. Week after week, the two-headed hydra picks apart feature after feature from Snapchat’s platform without any remorse. Whether … Read more

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Advertising communications Content marketing Marketing Marketing and Advertising PR Snapchat Social media Thornley Fallis

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