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Our Thinking On Public Relations

Focus Groups in the Post-Corona Era

For many public and private sector organizations, focus groups have become an essential part of a fully integrated market research program. But in the throes of the pandemic, it’s hard to imagine assembling a dozen strangers in a small boardroom for a couple hours of close conversation. And even when this crisis is behind us, the world has already changed and so will many of the standard approaches and practices we depended on before we all donned masks. Focus groups, for one, may never be the same again.

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76engageCovid-19digital engagementdigital engagement platformfocus groupsvideo conferencing

The Elevation of Internal Comms in a Post-Corona World

The Corona virus has boosted internal comms, once the poor sister of organizational communications, to mission-critical status.

Post tags:

2020communicationsCorona VirusCovid-19Internal Commsinternal communicationspandemicpublic relationsWFH

Will There Still Be Media Relations After Covid-19?

When we come back after the Corona Virus will media relations come with us? I’m not so sure.

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communications agencyCorona VirusCovid-19media relationspublic relationsSocial media

A promotion for Thornley Fallis consultant Abby Radovski

Thornley Fallis Communications has promoted from within to fill the role of senior consultant. Abby Radovski will take on this role in the Toronto office effective immediately.

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agencyCanadacommunicationsContent marketingMarketingpublic relationsSenior ConsultantThornley FallisToronto

Five Tools to Measure PR Success

In an ever-evolving communications landscape, measurement has become essential in demonstrating value and success. While more experienced PR Pros may remember a time when ad buy equivalency was used to calculate viewership, we can be thankful that newer tools have been developed to determine whether target audiences are engaged, key messages are being heard, and the right needle has moved. Here are our top five tools for measuring PR success.

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76engage76insightsGoogle analyticsMeasurementMRPPRpublic relationssocial media measurementtoolsTop five

Does your PR agency make the grade?

Account team continuity is a key factor in Toronto PR agency success. Having a stable team ensures optimal performance of the account. High turn-over rates can lead to instability, inconsistency and slow-downs. How consistent is your agency team?

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agencyMeasurementPR agencypublic relationsScorecardTorontoToronto PR Agency
communications via close captioning

TF Top 5: Communications Sea Change Everywhere We Look!

Straight from this week’s headlines: the news marketing and communications professionals need to know.

employee communications: resistance to change

Can Effective Employee Communication Eliminate Resistance?

Most change management initiatives are dealing with resistance and for many organizations managing change is hard to do.

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change communicationsemployee communicationsinternal communications
Toronto PR Agency

Do You Have What It Takes for a Toronto PR Agency Career?

When recruiting for our Toronto office, we look for people that are enthusiastic team players with the skills and ambition. If you think you have what it takes to build a Toronto PR agency career, contact us here.

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careerhiringnetworkingPRPR agencypublic relationsqualificationsskillsThe 6ixTOTorontowriting
news video shoot

TF News Top 5: Do you speak video fluently?

Don’t spend your days scrolling through endless RSS and news updates! Let us take the load and do that for you. Each week our team compiles a list of the top five ‘must-know news stories’ to help marketing communications pros do their jobs better.

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Content marketingnewsPRpublic relations
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The Top Five:

According to our analytics.
  1. 81% of shoppers research online before buying
  2. Tool of the week: Infographic makers – Infogr.am vs Piktochart.com vs Easel.ly
  3. Is it time to rethink the R.A.C.E. model?
  4. How Men and Women Use Social Media Differently
  5. The integration of paid, earned and owned media; and the importance of all three
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