Kristine Simpson, Author at Thornley Fallis

Follow Friday: @SpinSucks

Spin sucks doesn’t it! The age of spin doctors and the Mad Men of PR are long gone. Transparency, honesty and engagement is the name of PR’s game today. This week’s Follow Friday is SpinSucks. We’re profiling the blog SpinSucks.com, a professional development blog for PR and marketing professionals. But, it is so much more than just a blog, it is a movement to help shape the current industry of communicators and marketers. You can follow them on Twitter at @SpinSucks. The awesome blog was created by Gini Dietrich, a close friend and my hero, host of Inside PR, CEO … Read more

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Follow Friday: Santa Claus

Santa Claus tweets from two main accounts. If you want to ask the big man himself if you are on his naughty or nice list, but can’t make it to the mall on time, just send him a tweet.

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Christmas Santa Claus Social media Twitter

The integration of paid, earned and owned media; and the importance of all three

Gone are the days where we had three teams in their own silos: advertising, public relations and marketing. Today is about integrating paid, earned and owned media because it is true what they say… three heads are better than one.

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Content marketing digital PR digital strategy

My five steps to integrating social media into your everyday life

It is hard to build a plan in today’s environment without the integration of social in to your strategy. But how can one do this? It is easy, and I have five simple steps that may be able to help you.

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Ottawa PR Social media

Third Tuesday wrap up with Julien Smith

Ottawa and Toronto social media and digital communications enthusiasts were treated to an insightful presentation by Julien Smith at Third Tuesday Ottawa and Third Tuesday Toronto.

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Chris Brogan Content marketing digital communications julien smith Ottawa Social media social media agency social media firm strategy The Flinch the impact equation third tuesday Toronto Trust Agents

Facebook does it again - Updated Facebook Data Use Policy

This week, Facebook sent around an email to users announcing a change to their Data Use Policy, which explains how Facebook collects and uses data, and their Statement of Rights and Responsibilities (SRR), which explains the terms governing the use of Facebook services. But what does this mean? Should we all be terified that Facebook knows where we eat, sleep and live? Well, if you read the new data use policy, you will see you have nothing to worry about. As long as you have nothing to hide and you are respectful online, you should have nothing to worry about. … Read more

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agency communications facebook firm Ottawa policy privacy public relations Social media Toronto

Social ROI is not just likes and follows

Measuring ROI on your social media activity is becoming increasingly important. Now that we have worked hard at convincing upper management and the C-suite level executives of the importance of social media, we need to remind them why they trusted us when they handed over budgets to implement social in to our campaigns.

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Ottawa ROI Social media social media consultant Toronto

What is ROI?

Measuring ROI can be an essential part of your communications strategy, especially if you need to report to decisions makers who speak $$$ and not ###.

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Ottawa ROI Social media Toronto

Thornley Fallis at the CPRS Ottawa-Gatineau Social Media Boot Camp [recap]

Our very own account coordinator, Kristine Simpson, was invited to the CPRS Ottawa-Gatineau Social Media Boot Camp to speak about Twitter for beginners.

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cprs ottawa gatineau Ottawa Social media Toronto Twitter

Social Media and New Media Boot Camp with CPRS Ottawa-Gatineau

Thornley Fallis account coordinator, Kristine Simpson, will be speaking at the CPRS Ottawa-Gatineau Social Media and New Media Boot Camp. Kristine will cover all you need to know about Twitter. What questions do you have for Kristine about Twitter?

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CPRS cprs ottawa gatineai kristine simpson social media boot camp speaking