A promotion for Thornley Fallis consultant Abby Radovski
Thornley Fallis Communications has promoted from within to fill the role of senior consultant. Abby Radovski will take on this role in the Toronto office effective immediately.
Amanda Speroni
The importance of video in content marketing
Everyone has a story to tell – whether it be informative, funny or serious. In today’s world, the internet is full of various forms of content, and often it can be challenging to get your message heard. Currently, video is the Internet’s most consumed content format, and it’s growing at a rapid pace. This enhances video’s key role in content marketing strategies.
How to: YouTube Live video through your computer
The ease of using your mobile device for live streaming is only available for YouTube accounts with over 1,000 subscribers. If your channel currently sits under that threshold you can still stream live from your computer.
How to: YouTube Live on your mobile device
According to Livestream 50 per cent of mobile traffic is watching live video. Live video is an easy way to engage in the moment and grow your audience. YouTube, the world’s second largest search engine, allows users to go live straight from their smartphones. Here is a quick tutorial to get you started with live video.
Five tips on creating an internal communications video
According to a recent APPrise Mobile survey, only 66 to 78 per cent of employees in mid to enterprise-size organizations know the name of their company’s chief executive officer. A large percentage of these employees wouldn’t be able to identify their CEO in a crowd! Adding video content to your internal communications strategies is a great way to get your CEO front and center with employees, no matter where they are working.
Podcasts and Live Video: why you should combine them
While many people associate video production with high-end equipment, long hours of post-production editing, these platforms allow you to accomplish live video with just a few clicks. Today’s video talks about how and why you should incorporate live video into your podcast show.
Apple introduces new user-friendly editing software: Clips
Editing videos for social media just got a lot easier for IOS users. This month Apple launched a new mobile app, Clips, which allows all IOS users to edit together easily their favourite memories and upload directly to social media. Clips gives users the option to upload content or capture it directly on the device. Once you have the videos you’d like to edit, you can simply cut the clips, add various filters, text, background music and even emojis. The perfect combination of elements for every user’s favourite social media apps. The simplified video and photo editing software is now … Read more
How to: Optimize videos without the use of sound
Video is a compelling visual medium for content marketers to tell their stories, but what happens when you take the sounds away? Many popular social media platforms restrict the use of sound. A 2016 report from Digiday states that over 85 per cent of Facebook videos are viewed without sound. Users scroll through their timelines and often watch videos with no sound, which leads to an interesting problem. Content creators must create compelling videos that capture the viewer’s attention without the use of sound. How do we ensure our message is being heard without sound? In this video, Amanda Speroni, … Read more
Snapchat Shifts from Live Content with Latest Feature
Since its launch, Snapchat has been known as the social network of live moments—snaps are a glimpse of events as they happen. That’s why the launch of the new Snapchat feature called Memories is such an interesting shift. Now, instead of expiring after a period of time, users will be able to post pre-produced content. Snapchat’s Memories feature allows users to upload pre-produced content to their Stories or send them individually to followers. The new feature will give users more control and makes it easier to repurpose content. Snapchat will distinguish pre-produced snaps visually by adding a frame around the … Read more
Sherrilynne Starkie to deliver agile communications webinar
Thornley Fallis President Sherrilynne Starkie will host a Women in Communications and Technology (WCT) webinar next week on the subject of agile communications planning. During the webinar Sherrilynne will explain the principles of adaptive planning, evolutionary development, continuous improvement and rapid response in the context of organizational communications. Case studies of both ongoing programs and short-term campaigns will illustrate key learning points and showcase agile strategy development in action. The webinar will be held on Wednesday, July 20, 2016 from noon to 1 p.m., EDT on the WCT website. WCT is a national organization that supports the advancement of women … Read more