Why people are flocking to Twitter
In one short year since launching its deep learning algorithm, Twitter is really turning things around. Anyone who has doubted this important social network should take note.
Aaron Lieberman
Content marketing: now is the time for podcasts
Thanks to the ubiquity of smartphones, listening to a podcast has never been easier, more accessible or more popular.
Facebook: M makes Messenger impactful for marketers
Use Facebook Messenger to ask a friend: “Hey, remember that time I loaned you $20 for pizza?” and Messenger suggests its money transfer feature. Message your mom that you’re catching an Uber home, and Messenger gives an automatic fare estimate. Welcome to the new world of online chat and artificial intelligence: M, where targeted recommendations are based on the conversations users have with their friends. The launch is part of a larger plan, which includes the recent introduction of the Day feature. The strategy is to position Facebook Messenger as more than an SMS replacement. It now has more than … Read more
Study suggests online abuse, trolling, bullying could worsen
Online abuse, trolling and bullying could worsen over the next decade according to a survey conducted by The Pew Research Center and Elon University’s Imagining the Internet Center. It means organizations and brands will need long-term strategies to mitigate reputational risks and manage crisis. For the survey, more than 1,000 technology experts, scholars, corporate marketers and government leaders were asked one question: In the next decade, will public discourse online become more or less shaped by bad actors, harassment, trolls, and an overall tone of griping, distrust, and disgust? “Cyberattacks, doxing and trolling will continue, while social platforms, security experts, ethicists, … Read more
Instagram takes another shot at Snapchat with geostickers
The battle for millennial users rages on between Instagram and Snapchat. Instagram has introduced geostickers, a feature that replicates the geofilters function of Snapchat. This update came just days after Snapchat made its stock market debut—a move that some believe to be the biggest tech IPO since Facebook in 2012. Currently, geostickers are limited to just a few cities for now. This feature represents an opportunity for Instagram to provide advertisers with yet another low-cost option. Snapchat’s geofilters are one of the easiest, and cheapest, ways for advertisers to access a desirable youth demographic; this Instagram move is a significant threat. … Read more
New Instagram Feature a Boon for Storytellers
Having trouble deciding which of your ten eggs benedict photos to post on Instagram? Worry not foodies. Instagram’s new update has the fix.
What I've learned interning at Thornley Fallis
The coffee is on, the meeting is set, and I haven’t even started on my to-do list. On your marks, get set, go, and keep running all day long. This is agency life at Thornley Fallis! Writing skills are my greatest asset here. Simply put, writing is a team sport and the less editing my work needs the more value I bring to my colleagues. My biggest lesson about writing so far is that no copy I write will ever be perfect, and that’s okay. Everybody has his or her own style and way of expressing thoughts. There is no … Read more