Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a collection of strategies, techniques and tactics used to increase the number of website visitors by getting onto Google Search Page One. Because if no one can find a website, what’s the point of having one?

If people can’t find your website through search, there’s little point in having one at all. The higher a site’s ranking on Google, Bing or Yahoo! the easier it is for people find its content. That’s why effective search engine optimization (SEO) is crucial in today’s online world.

Begin with an SEO Audit

Research can help identify ways to improve a website’s seach ranking based on tangible metrics. A SEO audit identifies why a website is found and what terms or keywords are already bringing traffic to it.

Thornley Fallis begins with a technical review, followed by keyword research and identification, findability review and optimization of target web content. We provide “Writing for SEO” training that gives our clients the tools to continually evolve a web presence.

The importance of analytics

Google Analytics and another website analytics tools tracking how users find a website and allow for on-the-fly adjustment and iterative targeting. Good metrics provide clear measures of the success of any web project.

Thornley Fallis and 76design identify goals, develop a sales funnel design to generate actual sales through online activity, implement Google tags, integrate campaigns across pay-per-click (PPC) and AdWords campaigns and continue to monitor and track the evolution.

To find out more about search engine optimization (SEO) call or email Thornley Fallis Communications and 76design.