Why online retailers need to be mobile friendly
While in-store sales may have been down this past Cyber Monday, online sales were on the rise. According to Adobe Digital Index, online sales this past Cyber Monday totalled more than $2 billion dollars–a 16 per cent growth year over year.
To help make the case for responsive web design, we’d like to share some stats about shoppers online habits this past Cyber Monday
- Mobile traffic accounted for 42% of all traffic on Cyber Monday, an increase of 68% from 2012 (EConsultancy)
- 31% of sales were made via a mobile device, an increase of 81.5% from 2012 (EConsultancy)
In addition, retailers* surveyed saw
- A 93% increase in total mobile visits (EConsultancy)
- A 219% increase in mobile transactions (EConsultancy)
- A 368% increase in revenue from mobile transactions(EConsultancy)
If your organization hasn’t invested in responsive web design, then now is the time. Here are a few questions to ask before you get started:
- How much of my website traffic is coming from mobile devices?
- Which mobile devices are driving traffic to my website?
- Do I have the capacity to make this change?
- What is my timeline for making this change?
* According to EConsultancy, retailers included J Crew, Marks & Spencer, ASOS, and Dell.