Twitter stats for Cyber Monday

Twitter stats for Cyber Monday

Do social media drive sales? We’ve asked this question before and have seen some compelling numbers to support the argument that social media can develop leads and drive sales. With the holiday season quickly approaching–and two very important sales days coming up–we thought it would be a good time to revisit this question and look for new insights.

Twitter recently published stats from a survey on #BlackFriday and #CyberMonday shoppers on Twitter, conducted with DB5. Here are some interesting finds:

  • 7 in 10 Twitter users will rely on the platform to enhance Black Friday and Cyber Monday shopping experiences
  • Twitter users are more likely to shop on Black Friday and Cyber Monday compared to the rest of the population (85% of Twitter users shop on Black Friday and 81% shop on Cyber Monday compared with 84% and 70% of people not on Twitter)
  • 60% of Twitter users surveyed said that the platform plays an important role in their online shopping on Cyber Monday
  • 56% of users surveyed said Twitter is the first place they go to research products on Cyber Monday
  • 78% of users surveyed said they would click through to a sale they saw posted on Twitter

Attention all retailers:

It’s time to amp up your social strategy for one of the biggest online shopping days of the year. Here are a few of our tips for you this Cyber Monday:

  1. Ensure your mobile website is up, running and ready to go because, according to the study, 41% of Twitter users use their phone to make a purchase and 49% use their phone to check prices
  2. Make sure customers have the option to share their recent purchases (via Twitter, Facebook or Pinterest, for example);
  3. Make sure your tweets have a call to action by including a link to the relevant product page
  4. Amp up your online listening to quickly resolve customer complaints
  5. Consider paid promotion of a tweet

If you’re looking to amp up your social media strategy, then get in touch with us.

More information about the study can be found here:

Jordan Shlachter. Twitter Blog. Study: #BlackFriday and #CyberMonday shoppers on Twitter. Accessed online at on November 25, 2013.




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