TF News Top 5: Social media mourns Manchester Despite some recent promising user statistics, it’s probably been tough working at Twitter these past couple of years. Staff morale has likely taken a hit thanks to stock price dips, revenue challenges and a talent exodus. The return of Biz Stone as head cheerleader is being heralded as a comeback for both the man and company. But will it work?

News: Manchester sign post

TF News Top 5: Social media mourns Manchester

There is just so much news you need to know but some stories are more important than others for marketers and communicators. We’re here to help! Here are our top five picks:

  1. Canadian pop stars take to social media to mourn victims of Manchester attack

Drake, Justin Bieber and Shawn Mendez were among the many Canadian entertainers who used social media to express their condolences and reach out to fans in the wake of Monday night’s bombing of the Ariana Grande show in Manchester, England. These events will surely play on their minds, and those of their fans and fans’ parents, as the music festival season is about to kick off. It’s be interesting to see how concert promoters manage communications for this critical issue.

  1. How Coca-Cola targeted ads based on people’s Facebook, Instagram photos

This is a good case study of a global brand that’s using image recognition to boost its advertising at scale with Cluep, a Canadian technology that scans social media to identify users who have posted images of specific beverages. Cool!

  1. 4 Reasons Why Biz Stone’s Return Probably Can’t Help Twitter

Despite some recent promising user statistics, it’s probably been tough working at Twitter these past couple of years. Staff morale has likely taken a hit thanks to stock price dips, revenue challenges and a talent exodus. The return of Biz Stone as head cheerleader is being heralded as a comeback for both the man and company. But will it work?

  1. Instagram tests Location Stories

Evan Spiegel must sometimes question his decision to turn down Mark Zuckerberg when he offered to buy Snapchat all those years ago. Here we see in the news, another iteration of the Instagram strategy to take over the ephemeral content space.

And finally:

  1. Google Lens is a powerful, AI-driven visual search app

If you thought Google Goggles was fun, wait until you get a load of Lens! Point your smartphone a movie poster to buy your ticket and save the date automatically in your calendar. Aim it at restaurant sign and see the reviews.

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