TF News Top 5: Do you speak video fluently? Don’t spend your days scrolling through endless RSS and news updates! Let us take the load and do that for you. Each week our team compiles a list of the top five ‘must-know news stories’ to help marketing communications pros do their jobs better.

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TF News Top 5: Do you speak video fluently?

Don’t spend your days scrolling through endless RSS and news updates!  Let us take the load and do that for you. Each week our team compiles a list of the top five ‘must-know news stories’ to help marketing communications pros do their jobs better. Here’s this weeks:

  1. Snapchat’s Sponsored Lenses can now be targeted with guarantees, work as World Lenses

SnapChat is fighting back! Only a month after Facebook debuted its version of lenses and filters, SnapChat launches Sponsored Creative Tools to allow brands to target specific audiences with guaranteed impression levels.  A new feature is the the non-selfie World Lens that augments people’s surroundings.

  1. Brands on Instagram Can Now Run Click-to-Messenger Ads

Want to use Facebook Messenger to engage with customers?  Now you can use Instagram click-to-messenger ads!  These ads have been available via Facebook for a while now and are a great way to get a coupon or specific offer into the hands of target audiences quickly.

  1. Study: 64% make a purchase after watching marketing videos on Facebook

If, as a marketer you don’t have video content at the top of your to-do list, you should rethink your priorities. This study shows that marketers must learn to “speak video fluently” to connect with consumers on social media.  Resistance is futile.

  1. Survey: Early bird gets the media coverage worm

If reporters are the influencers you want to connect with, you’ve got be on Twitter. A whopping 96 per cent of journalists use Twitter on a weekly basis, and 70 per cent said it’s their most valuable social media tool, according to this survey.

And finally:

  1. Email Engagement Rates by Day of the Week

Did you know people tend to open the emails they receive on a Friday more than any other day? Guess which day of the week you should send an email to drive conversions.  All is revealed in this handy chart.

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