TF News Top 5: Is social media ad innovation causing the demise of mainstream media?
Looking at this week’s social media news, it looks like advertising innovation is running mainstream media out of business. Each week at TF, we scour the Internet looking for the must-know news for marketing and communications professionals so that you don’t have to. Here’s this week’s.
Snapchat continues to put the pressure on Facebook in the race to provide the best social media advertising service to brands with the launch of a new self-serve ads platform. The ephemeral network is a great channel to reach younger audiences, but will engagement here lead to sales? Only time will tell.
Instagram is forcing influencer to clean up their acts when it comes to sponsors transparency. The visual-based social network is introducing a standardized format that should make it clear, at a glance, which posts are ‘paid for’.
The trend towards visual content domination continues its relentless forward March with some new features and functions for Facebook albums. Now you can feature text posts, check-ins and other content formats to photo albums. Also friends can now follow specific albums and feature favourite albums on their own profiles.
Twitter bots are about to look a lot more like Facebook bots with the addition buttons linked to calls to actions: make a purchase, visit a website and more. Thanks Twitter! This is a surefire way to boost engagement.
And finally…
More doom and gloom about Canada’s media industry. This is scary. If Canadians don’t start paying for their news and brands don’t start supporting the media, we’ll be left with no objective, quality news reporting in this nation. Step-up people!
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