Do You Have What It Takes for a Toronto PR Agency Career?
The Toronto PR agency scene is more than sipping cocktails and gallivanting through the streets ‘Sex in the City’ or ‘Mad Men’ style (regardless what your friends and family may think). In fact, Toronto agency career success depends on a number of factors such as personality, work ethic, skills, and connections.
Individuals who answer the public relations calling will need to bring their A-game every single day and develop essential skills from the start. Getting a degree or public relations qualification will demonstrate writing, research and analysis, event planning and media knowledge. To stand out from the crowd, having skills in video and podcast production and even a bit of coding will beef up your resume. Social media savviness and knowing industry trends will help you get past the first interview.
“Your success as an agency professional can also depend on “Likeability,” or, if you prefer, the L-factor,” says Thornley Fallis Co-founder Terry Fallis. “In an increasingly competitive marketplace, it may be the only thing that distinguishes a candidate from all the rest.” Having more than 25 years of Toronto PR agency experience, he believes that while core skills are necessary, personality is what makes or breaks a PR pro’s career. Other essential soft skills include adaptability, creativity, teamwork and the entrepreneurial spirit.
Home to approximately 5.5 million people or about 15 per cent of Canada’s population, Toronto may seem like a place for anonymity, but agency life is more connected than you think. In a city where networking is key to thriving, PR pros are likely to know at least one person at every agency in town. So, if you want to build a successful PR agency career in the 6ix, you’ll need to build your network.
When recruiting for our Toronto office, we look for people that are enthusiastic team players with the skills and ambition. If you think you have what it takes to build a Toronto PR agency career, contact us here.