Social media for investors
A new global survey published by AMO provides insight as to how institutional investors use and plan to use social media to guide their business decisions. The survey, published this month, includes responses from 105 institutional investors in 12 countries around the world. More information about this survey can be found here.
When consulting online resources for professional information, the survey found
- 30% of respondents said they consult investment forums ‘occasionally’
- 26% of respondents said they consult investment blogs ‘occasionally’
- 25% of respondents said they consult LinkedIn ‘occasionally’
- 13% of respondents said they consult Twitter ‘occasionally’
- 10% of respondents said they consult Facebook ‘occasionally’
Other interesting findings from the study include
- 56% of those surveyed say social media is not yet significant in informing their business decisions, but 82% see the importance of social media growing in the future
- At this time, only 13% of those surveyed said they consult social media ‘very frequently’ and 30% say they never consult social media
- 91% of those surveyed say they ‘frequently’ or ‘very frequently’ consult newswires for financial information
- 89% of those surveyed say they ‘frequently’ or ‘very frequently’ consult newspapers for financial information
- 67% of those surveyed say they ‘frequently’ or ‘very frequently’ consult corporate websites for financial information
Social media are not yet consulted regularly, but belief in the validity of platforms seems to be growing. We believe that a social media listening strategy is a best practice for any organization. Even if you are not present on social media platforms, you can be sure that there are people talking about your business, or issues important to your industry, online. In addition to informing your business decision, social media can also serve as a tool for crisis communications.
How to start listening with social media
- Develop a list of questions important to your business (what information would you like that you do not currently have?)
- Think of a list of keywords that are often associated with your business and issues important to your business
- Investigate which tool is best for your business, you can read this article for a list of suggestions
- Set up the tool, monitor and curate online mentions and conversations
- Analyze these conversations for insights about your business and consider these insights in your decision-making process
A listening strategy should be flexible. New issues, competitors and keywords will need to be integrated or removed as you go. If you need help establishing a listening strategy for your business get in touch with us today.
Report: AMO Global. Informing Institutional Investors in the Digital Age: How institutional investors worldwide use and rate social media. (January 2014). Accessed online January 28, 2014 at http://www.amo-global.com/dl/AMO-II-SoMe-Survey-21-Jan-2014.pdf