Does your organization provide social media training?
A recent survey conducted by Grant Thornton, in association with Financial Executives Research Foundation, asked 111 senior level executives about social media risks and rewards. The survey revealed that 66 per cent of executives expect corporate use of social media to slightly or significantly increase next year, but just 36 per cent of companies said they provide social media training. While this number is up from 21 per cent in 2011, it is still much lower than it should be.
Social media training should be an important part of every organization. Whether or not your employees are directly involved in strategy and publishing, there are opportunities for them to serve as social media ambassadors. It’s also important that all companies are fully trained on the social media policy. Surprisingly, the aforementioned survey found that many organizations do not have a social media policy in place.
When looking at organizations by sector, the survey found
- 79% of respondents from the manufacturing industry said their organization does not have a social media policy
- 55% of respondents from technology companies said their organization does not have a social media policy
- 71% of respondents from the financial sector said their organization does not have a social media policy
- 78% of respondents from consulting or employment services firms said their organization does not have a social media policy
Social media training can also help to protect your organization in times of crisis. Interestingly, the Grant Thornton survey found that
- More than half (56%) of respondents said their company does not have an incident management plan
- 43% of respondents said they’re either not confident or not sure if sensitive information is adequately protected
Social media can be very helpful tools, but must be used strategically. Does your organization provide social media training? Let us know in the comments below.