Is email marketing social? Email recipients are more likely to share marketing content on Facebook than on other social networks according to a survey GetResponse, an email marketing software company. Also, adding social sharing buttons to marketing emails significantly increases click-through rates. The survey showed that less than 20 per cent of email marketers include social sharing buttons within their content. Considering the exceptionally-high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are not jumping into social.

Is email marketing social?

Email recipients are more likely to share marketing content on Facebook than on other social networks according to a survey GetResponse, an email marketing software company. Also, adding social sharing buttons to marketing emails significantly increases click-through rates.

The survey showed that less than 20 per cent of email marketers include social sharing buttons within their content.  Considering the exceptionally-high performance results for newsletters that include social sharing buttons ( an average click-through-rate (CTR) 115% higher), you’d wonder why more email marketers are not jumping into social.

Here’s a summary of findings from GetResponse:

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