Instagram 2013: A scrapbook of events

Instagram 2013: A scrapbook of events

Since its launch in October 2010, Instagram has quickly gone from a trendy iOS only app to one of the hottest apps on the market. Now supported by Android and the web, Instagram hasn’t shown any sign of slowing down, and now with Facebook’s cheque book behind it, its growth will surely continue.

Instagram has had a big year, below are the key miles stones for Instagram in 2013:

  • February 5, 2013 — launches feed for the web
  • February 26, 2013 — community grows to 100 million monthly active users
  • May 2, 2013 — launches photos of you
  • June 20, 2013 — introduces video
  • July 10, 2013 — introduces web embeds
  • August 7, 2013 — Launch of Instagram 4.1
  • September 6, 2013 — community grows to 150 million monthly active users
  • September 25, 2013 — announces Instagram for iOS7
  • October 24, 2013 — announces sponsored photos and videos
  • November 1, 2013 — First sponsored post appears

At the end of last year, Instagram was busy putting out fires after the privacy policy backlash. The new terms of service were centered on one awkwardly worded sentence that was interpreted by some media as giving Instagram the right to sell users photos to advertisers to use as they please. This, of course, caused quite some noise and even led many users to delete and suspend their Instagram accounts. This only started to dissipate when the company’s founder and CEO, Kevin Systrom came out with a statement entitled ‘Thank you, and we’re listening’ promising to remove the bit of confusing language around who owns images once uploaded. The new privacy policy went into effect on January 19, this time without the clause that caused all the ruckus.

On June 20, Instagram launched video and introduced thirteen filters built specifically for video, giving its users another way to share their stories.

The controversy behind this news was what would happen to the existing popular video app ‘Vine’. Despite what many presumed, Vine did not go anywhere when Instagram went to video. Recent numbers indicate that since the launch of Instagram video Vine has welcomed 27 million new users.

Just last month Instagram introduced advertising  to its popular platform, and it’s off to a strong start. “Over 5 per cent of impressios led to Likes on these ads that we’ve run. That’s pretty tremendous considering most of the ads we see on the internet we ignore,” said Kevin Systrom.



This picture was the first sponsored photo to go up on Instagram and despite the controversy behind introducing advertising to social media Michael Kors gained nearly 34,000 new followers in the 18 hours following its upload. Of the 1,782 comments, a high number asked where users can find the advertised Michael Kors watch. Advertiser will have to follow suit and ensure that their sponsored photo retains the same high quality or risk having users see their ads as spam.

What’s next for Instagram?

Instagram recently sent a mysterious invitation for a media event taking place in New York. The invite was said to be a square wooden block with a printed Instagram photo on it and a slot in back so the photo can be hung on the wall. Attached was a note inviting members of the media to ‘share a moment with Kevin Systrom and the Instagram team.’ There are rumors of Instagram developing its own messaging service, similar to Snapchat, which recently turned down Facebook’s $3 billion offer. Or the it could be introducing a way for users to print their photos in advance of the holidays. The world will have to wait until December 12 to find out what’s up, but one thing’s for sure, the anticipation is building!


What do you think Instagram big announcement could be? Share it with us below!


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