Holiday tweetup; our gift to you
A little facetime can draw a group of potential customers and enthusiastic brand ambassadors right to your business. This holiday season take your social media marketing one step further by hosting a tweetup! It will boost your brand’s visibility and credibility and will turn fans and followers into paying customers.
A tweetup is an event where people who are connected over Twitter or other social networks come together to meet in person. It’s about finally putting a face to a name.
It’s an opportunity to connect in real life but even more importantly tweetups are a great way to take e-marketing and digital PR to the next level.
Surveys show that 90% of people trust the recommendations of their friends, and 71% are more likely to make a purchase of a brand referred by a friend. So, Twitter users have considerable influence over their followers’ buying behaviours. And, once their interest is captured, these ‘twitterites‘ will be eager to spread a brand’s message to their own online communities (that’s how social media works, remember!).
How can you use a tweetup as a marketing tool?
A successful tweetup has to be an interesting, fun event. The holiday season provides lots of opportunities for festive ideas. Linking up with a charity or good cause will increase interest. Offering prizes and exclusive deals will also add excitement.
Getting the guest list right is key; social media users love to network so getting a few prominent personalities or social media A-listers to attend will help draw a crowd.
Five major benefits of a holiday tweetup:
- Build community
- Increase visibility and credibility
- Generate buzz
- Build customer loyalty
- Find new customers
What all these benefits have in common is that they all lead to selling opportunities!
Have you hosted a successful Tweetup? Let us know about your experience! Share your tips or comments below.