Holiday tweetup; our gift to you

Holiday tweetup; our gift to you

A little facetime can draw a group of potential customers and enthusiastic brand ambassadors right to your business. This holiday season take your social media marketing one step further by hosting a tweetup!  It will boost your brand’s visibility and credibility and will turn fans and followers into paying customers.

A tweetup is an event where people who are connected over Twitter or other social networks come together to meet in person.  It’s about finally putting a face to a name.

It’s an opportunity to connect in real life but even more importantly tweetups are a great way to take e-marketing and digital PR to the next level.

Surveys show that 90% of people trust the recommendations of their friends, and 71% are more likely to make a purchase of a brand referred by a friend. So, Twitter users have considerable influence over their followers’ buying behaviours.  And, once their interest is captured, these ‘twitterites‘ will be eager to spread a brand’s message to their own online communities (that’s how social media works, remember!).

How can you use a tweetup as a marketing tool?

A successful tweetup has to be an interesting, fun event. The holiday season provides lots of opportunities for festive ideas. Linking up with a charity or good cause will increase interest.  Offering prizes and exclusive deals will also add excitement.

Getting the guest list right is key; social media users love to network so getting a few prominent personalities or social media A-listers to attend will help draw a crowd.

Five major benefits of a holiday tweetup:

  1. Build community
  2. Increase visibility and credibility
  3. Generate buzz
  4. Build customer loyalty
  5. Find new customers

What all these benefits have in common is that they all lead to selling opportunities!

Have you hosted a successful Tweetup? Let us know about your experience! Share your tips or comments below.

 

 

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