Follow Friday: @JustDriveCanada

Follow Friday: @JustDriveCanada

One of our clients, Allstate Insurance Company of Canada has an initiative that everyone needs to hear about. Distracted drivers are a risk to everyone on the road and distracted driving is an important issue for road safety. This follow Friday, start keeping up with @JustDriveCanada on Twitter, and be part of the solution to distracted driving.

Scary Facts about Distracted Driving

Many may think that teens are the usual suspects for not paying attention behind the wheel, but a recent study by Allstate Canada and Abacus Data, found that Gen X (born 1965 – 1980) are the most likely to admit to most distracted driving behaviours. In fact, distracted drivers are just as impaired as drunk drivers, and it has been found that:

  • 90% of Canadians admit to distracted driving
  • 8 out of 10 collisions are caused by distracted drivers
  • Texting makes you 23 times more likely to crash
  • Driving while distracted is like driving after four beers

Despite legislation, Canadians are still driving distracted. Research by Allstate Canada has also found that although 94% of drivers are aware of current distracted driving penalties, only 7% say this would prevent them from driving distracted.

Put Down the Phone and Just Drive

Allstate Canada has been asking Canadians to take Action Against Distraction since 2010. Last year, in a partnership with MuchMusic VJ – Phoebe Dykstra, teens across the country were asked to submit their multimedia solutions to distracted driving. The contest will return again this Fall, to give an opportunity to teens to speak out about the dangers of distracted driving.

For more information and resources about just how deadly distracted driving is, join the conversation on the Just Drive! Blog, follow @JustDriveCanada on Twitter, stop by the Just Drive Canada Facebook page or watch some videos about the dangers of distracted driving on the Allstate Canada YouTube channel. Parents and teens can also take the pledge to not drive distracted here

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