Follow Friday: Fashion Week on Social Media

Follow Friday: Fashion Week on Social Media

The Mercedes-Benz Fashion Week in New York City, one of the most anticipated events in the fashion industry and in the media, is fashionably underway from February 7 – 14, 2013 with more than 90 designers presenting their Fall 2013 collections. This follow friday, we look at the impact of the fashion world on the digital world.

Between the live streams of runway shows from the official twitter account @MBFashionWeek and perpetual updates from bloggers and designers alike, you don’t have to physically be in Manhattan to see Fashion Week collections presented in real time.

What was once a week for the elite and fashion-forward, has now shifted focus to the consumer. Everyone can participate through digital efforts as the industry has used these means to enhance the consumer’s experience. By using technology to share the experience with the end users, the fashion industry has been able to extend the reach of the shows to the forefront of consumer’s minds, increase shareability and ultimately extend ROI.

In 2011, iconic fashion brand Burberry, started a digital trend at London Fashion Week with its “Tweetwalk” campaign, where it live broadcasted the runway looks backstage right before they hit the runway. According to, an image gallery featuring the tweeted looks received more than 50,000 views within 30 minutes of the show.

Like many other industries, the fashion world continues to test new social media strategies to boost engagement for an authentic and unique online experience. And these tactics apply to any organization wishing to leverage its brand or service, gain consumer insight, increase fan base and of course profitability.

Watch Fashion Week live from the runway at or get a front row seat to #NYFW on twitter.


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