Follow Friday: @adamgarone
With the goal to change the face of men’s health and to give the moustache a comeback, Adam Garone and his co-founders started Movember as a not-for-profit organization back in 2004, in Melbourne, Australia. In 2012, over 1.1 million Mo Bros and Mo Sistas around the world got on board, raising a total of $144.4 million CAD for prostate cancer research and other health-related causes. This Follow Friday, meet @adamgarone a cool guy to follow on Twitter, even when moustaches are not in season.
Who is the Head Mo Bro?
Adam began his career in the Australian Army and after graduating from University, he spent several years in the e-commerce industry.
The original idea for Movember was sparked by a conversation among a group of friends who decided to ‘bring the mo back to its former glory’, Adam – a health and fitness buff, also recognized a gap in the market for men’s health. Adam used his online expertise to make his idea go viral, since Australian charities hadn’t traditionally used the internet to raise money.
Social Media for a Cause
Throughout the month of Movember every year (formerly known as November,) men around the world sprout moustaches. Movember has grown into a truly global social media movement, and Canada tops all other countries in Movember donations, having raised to date over $41 million with over 247,444 Canadians participating.
According to a report by Precise, the Movember 2012 campaign counted 1.6 million English language social media mentions, which represented an increase of 111 per cent from the previous year.
Movember in your Community
Growing Mo’s isn’t just limited to the men. Mo Sistas also play an important role in the success of Movember by raising awareness and funds and supporting Mo bro’s.
Follow @adamgarone and help achieve his vision of having an everlasting impact on the face of a real world good cause by continuing to spark conversation and spread awareness of men’s health.