Event: Establishing Leadership in the Tablet Market
Rogers TabLife TO established Rogers’ thought-leadership in the tablet space by gathering experts from the media and publishing sectors, businesses that were leveraging tablets, tablet manufacturers, and prominent tech analysts and journalists at a free, invitation-only event. Thornley Fallis developed the event program and marketing strategy, identified and secured speakers, and handled event planning and logistics. In addition, 76design designed a conference website at http://tablife.ca which included customized invitations via an email marketing campaign, and a backend system to handle event registrations from a variety of different invited user groups – each with their own eligibility requirements.
The “sold-out” event videos were posted to Rogers’ RedBoard blogs, and were subsequently posted on Engadget, one of the most-read tech blogs in the world, and featured in hundreds of other print, television, and online sources.
- During the event, attendees live tweeted their experiences with the #tablife and #tablifeTO hashtags.
- Nearly 1,200 tweets were recorded, with a potential reach of 1.5 million impressions.
- Rogers TabLife branded video content was viewed over 90,000 times in the days following the event.
The campaign won an IABC/Toronto Award of Merit in 2011.