Does your PR agency make the grade? Account team continuity is a key factor in Toronto PR agency success. Having a stable team ensures optimal performance of the account. High turn-over rates can lead to instability, inconsistency and slow-downs. How consistent is your agency team?

Does your PR agency make the grade?

Schools out!  Yay! That means it’s report card time!  Let’s assess if your PR agency is making the grade.

To make it easy for you we’ve got this handy PR Agency Report Card template.  Tick all those that apply:

Subject

Description

Grade

Team

Account team continuity is a key factor in PR agency success. Having a stable team ensures optimal performance of the account. High turn-over rates can lead to instability, inconsistency and slow-downs. How consistent is your agency team?

Access

Small, medium or large, clients need and want facetime with agency principals. When building and maintaining a client relationship, it’s important for agency leaders to take client calls and discuss account productivity, goals and achievements.  When’s the last time you had a chat with the leader of your agency?

Personality

People prefer working with individuals they like and trust.  Likeability or the ‘L- Factor’refers to an agency team’s ability to be courteous, responsive, proactive, friendly and an all-around pleasure to work with. Does your agency go the extra mile?

Client List

Client retention is a big indicator of PR agency success as it demonstrates client satisfaction and proves an agency’s PR abilities.  Does your agency maintain clients for years and years?

Key Performance Indicators (KPI)

Is your PR Agency moving the needle on your business objectives?

·        Audiences are engaged?

·        Sales leads on the rise?

·        Increased awareness?

·        Stakeholders on board?

 

Tally up your checkmarks and find out if your PR agency made the grade or if it’s time to start looking around!

 

A

(5 out of 5)

SuperDuper Spectacular. I love my agency soooooooooo much! I’ll stick with them!

B

(4 out of 5)

Not too shabby. If it ain’t broke, why fix it? Stick with what you’ve got!

C

(3 out of 5)

Eeep! Might be time to shop around and find a better fit.

F

(2 or less)

Keep firm hold of your budget and run for your life! Keep on moving until you find the right agency for you!

 

Ready to make a switch?  Make Thornley Fallis your agency partner by clicking here. 

 

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