CFSRB Website Design and Annual Report Child and Family Services Review Board Website Design and Development and Annual Report Production

CFSRB-Web

Project Description

The Child and Family Review Services Board is mandated by the Provincial Government of Ontario to hear appeals from and concerning children in a wide range of judicial circumstances, including expulsion from school, placement with a Children’s Aid Society and adoption.

In 2008, 76design won a competitive process and was selected to rebrand the organization, as well as to apply that brand to a new website and print materials, such as an Annual Report.

The solution provided by 76design has proven highly satisfactory to the client. Subsequently 76design produced CFSRB’s Annual Report, Business Plan and other print materials.

Objectives

  • To create a new brand for The Child and Family Review Services Board
  • To create a new website and print materials which incorporated and profiled the new brand

Target Audiences

  • Youth at risk
  • Parents
  • Lawyers
  • Children’s Aid Societies
  • Politicians

Approach/Solution

As the website had multiple target audiences, the look and feel needed to be solemn yet inviting, compassionate yet authoritative. The site needed to provide easy access to a very wide range of information concerning many different issues. In addition, the close affiliation with the Custody Review Board needed to be highlighted. The site needed to be fully bilingual as well.

The core principles of our approach were:

  • Streamline navigation
  • Enhance usability and accessibility
  • Develop logical hierarchies
  • Contextualize pages
  • Strengthen brand profile
  • Integrate design intelligence and increase site attractiveness

Services Provided

  • Project Management
  • Information architecture
  • Branding Exercise and logo development
  • Development of Brand Standards
  • Creative consultation (i.e. concepts) and final website design
  • Production of all design and back-end development
  • Website launch and post-launch maintenance and support
  • Print design services

Challenges

The Board experienced significant growth and change since October 2006 and were presenting an Annual Report that was substantively different from the Board’s previous annual reports. It provided a higher level of detail in order to respond to a greater need for clarity of the Board’s role and its expanded mandate.

In preparation for the development of a re-branding and design plan, our overall goal was aimed at integrating new and revised content and designs to assess its appeal and accessibility to young persons and other stakeholders.

Results

The client was extremely pleased with the end product and has continued using 76design to provide continuous on-going website maintenance support and produce the design and layout of their 2009-2010 and 2010-2011 Annual Reports.

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