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Our Thinking On Development

Make web development, and your life, a little easier

Developing websites to work across any device brings a whole range of challenges. In certain cases, you may want your content to display in a certain order on some devices, but on others, you’ll want to display it in a completely different order. For example, on mobile devices, we may want the main content to display first and, what would be considered sidebar content, to display after. However, on a desktop, we want the sidebar content to display first, on the left, and the main content second, on the right. So the challenge is then, how can you change the … Read more

Post tags:

Cascading Style SheetsHTML elementSearch engine optimizationTwitter BootstrapWeb designWordPress

Why online retailers need to be mobile friendly

While in-store sales may have been down this past Cyber Monday, online sales were on the rise. According to Adobe Digital Index, online sales this past Cyber Monday totalled more than $2 billion dollars–a 16 per cent growth year over year. To help make the case for responsive web design, we’d like to share some stats about shoppers online habits this past Cyber Monday Mobile traffic accounted for 42% of all traffic on Cyber Monday, an increase of 68% from 2012 (EConsultancy) 31% of sales were made via a mobile device, an increase of 81.5% from 2012 (EConsultancy) In addition, retailers* surveyed … Read more

Post tags:

Cyber MondaymobileMobile devicemobile friendly websiteresponsive web designThornley FallisToronto

@GirlGeeksTO recap: How 3D Printing is Shaping the Future

The first thing you should probably know about 3D printing is that there is a lot of terminology. That’s where Dr. Farzad Rayegani began his Oct. 21 Girl Geeks talk about 3D printing. The associate dean, professor and director of Sheridan College’s Centre of Advanced Manufacturing and Design Technologies (CAMDT) defined 3D printing through its various types of additive processes like fused-deposition modeling, selective laser sintering and stereolithography. While we often hear of 3D printing, there are ultimately two main types of systems: 3D printers (which are the most affordable and more widely used); and, 3D production systems (for high production). … Read more

Post tags:

3D printingadditive manufacturingGirl Geekshealthhealth technologyjointmedicalToronto

#GirlGeeksTO: Shift from Second Screen Experience to Screen Thinking

The first thing Stephanie Wilson Chapin challenged at the Sept. 16 Girl Geeks Toronto Meetup was the title: Seeing Double: The Second Screen Experience. Responsible for operations, strategy, and growth of Bell Media’s digital properties, Wilson Chapin is the Director, Digital, News for CTVNews.ca, CTV’s local news sites, BNN.ca and CP24.com. She says that instead of second screen, we should be calling whatever device a person is focused on the first screen. This shift is a result of the shift in consumption. The traditional media hierarchy is TV first, then print, followed by radio. When it comes to news consumption TV … Read more

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BellBNNCP24CTVGirl GeeksThornley FallisToronto

Privacy and mobile apps

Nearly half of the top 100 free apps in the app store do not offer privacy policy prior to download. This figure comes from new research published by MEF, the global community for mobile content and commerce. According to the study Only one in two apps (55 per cent) offer a privacy policy prior to download in the app store Only a third (32 per cent) offer access to the policy within the app 69 per cent of privacy policies are written in long form (more than 750 words) Privacy statements are important. Previous research found that 70 per cent of … Read more

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developmentmobile appsMobile contentprivacyPrivacy policysecurityThornley Fallis

Integrated communications campaign wins Gold Quill Award of Excellence

Thornley Fallis joined our Allstate Insurance Company of Canada clients in New York recently when the International Association of Business Communicators (IABC) recognized an integrated communications campaign created by the team with an Award of Excellence in the Safety Communication category at the 2013 Gold Quill Awards. The program, now entering its fourth year, has evolved from a media relations campaign focused at the parents of young drivers and warning of the dangers of distracted driving, to an integrated campaign that gave young drivers a voice to suggest their own solutions to the problem. Distracted driving persists regardless of legislation … Read more

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Allstate Canadadistracted drivingintegratedJustDriveCanada.caThornley Fallis
online shopping

81% of shoppers research online before buying

A recent study conducted by GE Capital Retail Bank has found that 81% of people look at products online before making a purchase in store. The number of people who conduct research online before making a purchase decision has increased by 20% in the last year. In addition, the survey found Consumers spend an average of 79 days gathering information before making a major purchase 60% of consumers start their research with a search engine before heading to a specific website 88% of consumers made their final purchase in store 66% of shoppers conducted their research on a PC or laptop … Read more

Post tags:

Google analyticsGoogle+market researchMarketingOnline shoppingSEO

How many people own smartphones?

A recent report released by the Pew Internet and American Life Project revealed that the majority of American adults are now smartphone users: The poll also found: 91% of adults own some sort of mobile phone 56% of adults own smartphones 35% own a mobile phone that is not a smartphone 9% of adults do not own a mobile phone at all In a previous post, we talked about the importance of making content mobile friendly. As of April 2012, 55% of adults use the internet on their mobile phones, a number that has nearly double what we found three … Read more

Post tags:

mobile phonesPew Research Centerresponsive web designSmartphonessocial media facts and stats

5 fascinating social media marketing stats

The annual report published by Social Media Examiner was released last week. Here are some of the stats we found most interesting:  86% of marketing professionals say social media is important for their business, an increase of 3% since last year 24% of marketing professionals plan to increase their podcasting efforts this year (only 5% say they podcast now) 69% of marketing professionals will amp up their efforts on YouTube, making it a top area for investment this year 26% of marketing professionals say they’re able to accurately measure their social activities 28% of marketing professionals say their blogs are mobile … Read more

Post tags:

BusinessInternet marketingMarketingMarketing and AdvertisingSocial mediaSocial Media ExaminerSocial media marketingYouTube

Teens and Tech in 2013

A recent survey by Pew Research Centre, in association with The Berkman Center for Internet & Society at Harvard University, has important implications for marketers. The survey, titled Teens and Technology 2013, found that: “One in four teens are ‘cell-mostly’ internet users, who say they mostly go online using their phone and not using some other device such as a desktop or laptop computer.”  The survey looked at 802 American teens aged 12 to 17 and asked questions about technology, access and availability, use and preference. Additional interesting findings of the survey include: The number of teens who have cell … Read more

Post tags:

AdolescenceBerkman Center for Internet & SocietyHarvard UniversityMobile phonePew Internetpublic relations torontoSocial mediatechnologyteens
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The Top Five:

According to our analytics.
  1. 81% of shoppers research online before buying
  2. Tool of the week: Infographic makers – Infogr.am vs Piktochart.com vs Easel.ly
  3. Is it time to rethink the R.A.C.E. model?
  4. How Men and Women Use Social Media Differently
  5. The integration of paid, earned and owned media; and the importance of all three
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