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Your health and the Internet in 2013

In this week’s roundup of interesting facts and stats from around the web, we’ll take a look at your health and the Internet in 2013. Today, the Pew Research Center Internet & American Life released a survey titled: Health Online 2013. The report, released today, found that as of September 2012, 81% of U.S. adults use the Internet and, of those, 72% say they have looked online for health information in the past year. Other key findings of the survey include: • 16% of Internet users went online to find other individuals who might be dealing with the same medical … Read more

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Follow Friday: @SpinSucks

Spin sucks doesn’t it! The age of spin doctors and the Mad Men of PR are long gone. Transparency, honesty and engagement is the name of PR’s game today. This week’s Follow Friday is SpinSucks. We’re profiling the blog SpinSucks.com, a professional development blog for PR and marketing professionals. But, it is so much more than just a blog, it is a movement to help shape the current industry of communicators and marketers. You can follow them on Twitter at @SpinSucks. The awesome blog was created by Gini Dietrich, a close friend and my hero, host of Inside PR, CEO … Read more

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#ff Arment Dietrich digital communications follow friday Gini Dietrich Ottawa social media agendy social media firm Toronto

Tool of the week: Diigo bookmarking extension for Chrome

I first heard about Diigo a few years back well after I had created a Delicious account for my social bookmarking needs. At the time, I was quite impressed with the fact that the tool allowed you to save highlights on web pages. Still, the effort to move over to their service at the time though was a little too much for me to undertake. I’ve long since abandoned my Delicious account and opted for bookmarking through my Twitter account – even with its lack of functionality as a social bookmarking tool. When Diigo (now in V 5.0 Beta) said … Read more

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bookmarking Chrome Diigo extension Google+Social media tool of the week Toronto

Allstate Canada blows the whistle on distracted driving in 2011

Research shows that driver distraction is a factor in about 4 million motor vehicle crashes in North America each year. As a leading insurance provider in Canada, and advocate for safer communities across the country, Allstate Canada took initiative to take Action Against Distraction. With the help of Thornley Fallis Communications, the Action Against Distraction campaign was developed in 2010 to raise awareness of the risks and consequences of distracted driving. Allstate Canada decided to reach out to students, who are just learning to drive, in order to help them develop safe driving habits that would last a lifetime. To get students … Read more

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action against distraction Allstate Canada corporate social responsibility distracted driving media relations public relations safe communities safe driving

Allstate Canada Public Relations: News Bureau 2011

Thornley Fallis helps Allstate Canada increase their brand presence through an ongoing news bureau program. Research done by Allstate Canada shows that 50 per cent of people shopping for insurance buy their policy from the first company they call. High awareness means high consideration by customers, which drives sales. The news bureau program helps Allstate Canada to connect with their customers, increase sales and retain existing clients. The annual campaign includes releases, pitches, matte stories and media advisories developed by leveraging Allstate Canada’s exclusive claims data–and the knowledge expertise of Allstate Canada Agency Manager–in order to provide media with compelling … Read more

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Allstate Allstate Canada Canada Indianapolis Insurance media relations News Release Ottawa public relations Toronto Traffic collision Vehicle insurance

Media relations that makes pain a real condition

Thornley Fallis has worked with Pfizer Canada since 2006 on its brand for people with fibromyalgia and neuropathic pain. Health Canada regulations prohibit pharmaceutical companies discussing their products by name and the illness those products treat at the same time, which means we must find different ways to connect with our client’s audience while following federal regulations. Our solution has been to promote this brand by discussing issues facing those who live with chronic pain and to bring legitimacy to these conditions through media relations outreach. In 2011, Thornley Fallis created a multi-component program built on insight and creativity in … Read more

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health market research media relations public relations stakeholder relationships

Event: Establishing Leadership in the Tablet Market

Rogers TabLife TO established Rogers’ thought-leadership in the tablet space by gathering experts from the media and publishing sectors, businesses that were leveraging tablets, tablet manufacturers, and prominent tech analysts and journalists at a free, invitation-only event. Thornley Fallis developed the event program and marketing strategy, identified and secured speakers, and handled event planning and logistics. In addition, 76design designed a conference website at http://tablife.ca which included customized invitations via an email marketing campaign, and a backend system to handle event registrations from a variety of different invited user groups – each with their own eligibility requirements. The “sold-out” event … Read more

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76design Business Engadget events Marketing public relations Rogers Communications Social media Thornley Fallis Thought leader

Pfizer Canada events help people living with chronic pain

Helping patient groups is a rewarding part of our work. On behalf of Pfizer Canada, Thornley Fallis has created and organized a number of patient events to help people living with chronic pain better understand their disease and take control of it. In 2011, we took this a step further, creating Transitions: Living Well with Chronic Pain in partnership with the Canadian Pain Coalition. This half-day event took place in Calgary and Saskatoon and brought together the pain patient community in those cities with local doctors, nurses, pharmacists and patient advocates to discuss how to live well while living with … Read more

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Advertising branding Canadian Pain Coalition chronic pain events forum health media relations pfizer canada website development

RBC Royal Bank Student Contest

Thornley Fallis helped RBC leverage social media to generate awareness and drive online sign-ups for RBC Student Accounts. But, instead of relying on RBC’s presence, Thornley Fallis developed a strategy that got students to leverage their social networks to promote the program. This strategy included a student contest where students competed for a chance to win $1,000, a social media news release and a “Mac-and-Cheese” media drop that ensured RBC was top-of-mind with journalists at a time that many competitors were promoting similar campaigns. The results In total, the contest videos were viewed … Read more

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connection creativity facebook insight public relations RBC Royal Bank Social media Social network student engagement Thornley Fallis Twitter video

Thornley Fallis helps Realtors with image campaign

Thornley Fallis and the Ontario Real Estate Association developed an image campaign to enhance the image of Realtors in Ontario. Some consumers distrust Realtors and believe they focus too much on commissions, so the campaign focused on establishing and reinforcing the value that Realtors provide to Ontarians during the real estate transaction. The campaign included a news bureau program of pitches, releases and matte stories offering Realtors as subject-matter experts on issues like common home buying oversights, complemented by informational videos which tackled challenging issues like the fact that Realtor contracts and commissions are negotiable. The campaign resulted in 236 … Read more

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image campaign Ontario Ontario Real Estate Association public relations Social media Thornley Fallis Toronto video

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