The missing ingredient to your social media strategy
So you think you’ve got it all figured out, don’t you? You’re following and engaging with your influencers on a daily basis, you’re sharing relevant content, interacting with your online community, replying to direct tweets, you’ve even got @JimWatsonOttawa following you… but you still can’t seem to grow your community and increase engagement. So what’s missing? For a social media strategy to run full circle it can’t be without a very simple ingredient – employee engagement, also known as team media. Here are a few things team media can add to your social media strategy: Create brand advocates: employees are … Read more
