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Our Thinking On Public Engagement

Things I Learned about Life and Work at South by Southwest (SXSW)

This shoe was the first thing I found at SXSW.  Foreshadowing is important.  This was the second.  Always be ready to abandon normality. Ask the right question. At the Q&A for a new film by Steve Carell, Olivia Wilde and Jim Carrey, someone stood up and asked Wilde about her work on a show she was never on.  Oops.  Jim Carrey went to town on the question asker.  It became a running joke.  Don’t be the joke. Be aware of what you communicate to your audience. Don’t do something you could do tomorrow. That’s what Matthew McConaughey told us.  One … Read more

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#SXSWAustinGoogle+Jim CarreyKevin RoseMatthew McConaugheymike edgellOlivia Wildesocial media agencySouth by Southwestvideo for brandsYouTube

Learn how the Ottawa Senators use social media to keep fans engaged

Join us for the next Third Tuesday Ottawa and learn about the Ottawa Senators social media strategy from Isabelle Perrault-Lachapelle, director of marketing for the Sens, as she talks about staying engaged with fans during, and after, the NHL lockout. When: Wednesday, March 13, 2013 Where: Maxwell’s (340 Elgin St, Ottawa, ON) Agenda: 5:30 Doors open, meet new and old friends 6:10 Presentation, followed by Q&A session 6:45 Community mixer REGISTER HERE About the event: Already at the half-way mark of the official season, the Sens are focused on connecting the fans with the players, especially the young guns.  As an organization however, the … Read more

Post tags:

NHLOttawa Senatorspublic engagement ottawapublic relations ottawaSocial media

Inspiring statistics about mobile giving

Most of us spend a great deal of time each day connected to a mobile device. This means we have easy access to news and social networks, but it also means that we have an opportunity to make a difference through mobile giving. According to a report by the Pew Internet Project called “Real Time Charitable Giving” One in five (20%) US adults have donated money online One in ten (9%) have made a donation via SMS Mobile giving gained popularity after the January 2010 earthquakes in Haiti where, according to the Pew Internet report, people donated approximately $43 million … Read more

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fundraisingGoogle analyticsmobile givingonline strategypublic relationssocial media ottawasocial media torontostrategy

Your health and the Internet in 2013

In this week’s roundup of interesting facts and stats from around the web, we’ll take a look at your health and the Internet in 2013. Today, the Pew Research Center Internet & American Life released a survey titled: Health Online 2013. The report, released today, found that as of September 2012, 81% of U.S. adults use the Internet and, of those, 72% say they have looked online for health information in the past year. Other key findings of the survey include: • 16% of Internet users went online to find other individuals who might be dealing with the same medical … Read more

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2013healthinternetmobile healthonlineonline healthPew ResearchPRSEO

PR disaster: Our Voice, Our Hamilton

“We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week. The Ottawa-based public engagement consulting firm behind the disastrous ‘Our Voice, Our Hamilton’ campaign certainly learned a lot about high emotion, conflict and controversy within a few hours of its launch. The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge … Read more

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dialogue partnersHamiltonOttawaPR disasterPR nightmarepublic engagementSocial media

Tool of the week: Diigo bookmarking extension for Chrome

I first heard about Diigo a few years back well after I had created a Delicious account for my social bookmarking needs. At the time, I was quite impressed with the fact that the tool allowed you to save highlights on web pages. Still, the effort to move over to their service at the time though was a little too much for me to undertake. I’ve long since abandoned my Delicious account and opted for bookmarking through my Twitter account – even with its lack of functionality as a social bookmarking tool. When Diigo (now in V 5.0 Beta) said … Read more

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bookmarkingChromeDiigoextensionGoogle+Social mediatool of the weekToronto

Allstate Canada: 2011 Safe Driving Study

In 2009, Allstate Canada and Thornley Fallis began the Ontario Safe Driving Study to raise awareness and encourage conversations about safe driving in communities throughout the province. The Safe Driving Study reviews Allstate Canada customer data to rank communities and regions in Ontario, Allstate Canada’s largest market, by the frequency of car collisions per 100 cars insured. In 2011, Thornley Fallis examined the data of 45 Ontario communities and five regions, ranked the communities and promoted the results through a series of news releases and pitches as well as a media event in Brockville, the “safest” city, with the town’s mayor … Read more

Post tags:

AllstateAllstate CanadaBrockvilleCanadaDefensive drivingInsuranceOntariopublic relations

Event: Establishing Leadership in the Tablet Market

Rogers TabLife TO established Rogers’ thought-leadership in the tablet space by gathering experts from the media and publishing sectors, businesses that were leveraging tablets, tablet manufacturers, and prominent tech analysts and journalists at a free, invitation-only event. Thornley Fallis developed the event program and marketing strategy, identified and secured speakers, and handled event planning and logistics. In addition, 76design designed a conference website at http://tablife.ca which included customized invitations via an email marketing campaign, and a backend system to handle event registrations from a variety of different invited user groups – each with their own eligibility requirements. The “sold-out” event … Read more

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76designBusinessEngadgeteventsMarketingpublic relationsRogers CommunicationsSocial mediaThornley FallisThought leader

RBC Royal Bank Student Contest

        Thornley Fallis helped RBC leverage social media to generate awareness and drive online sign-ups for RBC Student Accounts. But, instead of relying on RBC’s presence, Thornley Fallis developed a strategy that got students to leverage their social networks to promote the program. This strategy included a student contest where students competed for a chance to win $1,000, a social media news release and a “Mac-and-Cheese” media drop that ensured RBC was top-of-mind with journalists at a time that many competitors were promoting similar campaigns.       The results In total, the contest videos were viewed … Read more

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connectioncreativityfacebookinsightpublic relationsRBC Royal BankSocial mediaSocial networkstudent engagementThornley FallisTwittervideo
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