Budgeting for Success – Social Media Amplifies Federal Budget for Canadians
When your boss is the most Twitter-savvy political figure in the world, it’s inevitable that a little social media magic is going to rub off on you. Prime Minister Justin Trudeau’s dedication to best social media practices has clearly started to influence his Cabinet ministers. During the unveiling of the most recent federal budget, Bill Morneau, Minister of Finance, took to social media to give Canadians a behind-the-scenes peek at the ceremony of the day, as well as provide transparency into the process of unveiling a $300 billion budget. Using 76insights, our proprietary analytics software for monitoring content resonance, we … Read more
