Andrea Smith, Author at Thornley Fallis

Follow Friday: How to Win with Web Analytics

It’s more than how many followers you have on Twitter or how many likes you have on Facebook. This follow Friday we look at the importance of measurement for all campaigns and business optimization strategies from analytics guru, Avinash Kaushik. Author of Web Analytics 2.0 and Web Analytics: An Hour A Day, Kaushik is the Digital Marketing Evangelist at Google. A thought-leader and expert in gaining actionable insights from analytics efforts, @avinash evolves approaches to online marketing and communications. Why do Web Analytics Matter? Whether you’re looking to enhance brand awareness or boost sales, taking a closer look at web … Read more

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Jennifer Spencer joins Thornley Fallis

It’s always exciting when new talent joins a team and we’re rather thrilled to make it official that Jennifer Spencer has joined Thornley Fallis as Vice-President. A specialist in reputation, crisis and issues management, as well as stakeholder relations and citizen engagement, Spencer also brings to the team her extensive expertise in internal communications. Spencer has worked with all levels of management and employees, and has provided strategic communications counsel during major crises such as downsizing, labour negotiations and strikes. Meet Jennifer Spencer Prior to joining Thornley Fallis, Spencer has worked for agencies including Burson-Marsteller, Kerbel Communications, Hill & Knowlton … Read more

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agency communications Jennifer Spencer PR public relations strategy Thornley Fallis Toronto

Follow Friday: Fashion Week on Social Media

The Mercedes-Benz Fashion Week in New York City, one of the most anticipated events in the fashion industry and in the media, is fashionably underway from February 7 – 14, 2013 with more than 90 designers presenting their Fall 2013 collections. This follow friday, we look at the impact of the fashion world on the digital world. Between the live streams of runway shows from the official twitter account @MBFashionWeek and perpetual updates from bloggers and designers alike, you don’t have to physically be in Manhattan to see Fashion Week collections presented in real time. What was once a week … Read more

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communications fashion week follow friday PR public relations ROI Social media strategy Toronto

Follow Friday: @SuperBowl

Super Bowl XLVII kicks off this Sunday and the American football game has been represented as the greatest sporting event drawing the biggest audiences on the planet. This follow friday, we look at the social media success from @SuperBowl 8.15 million Canadians tuned into the Super Bowl in 2012, making it the most watched Super Bowl in Canadian television history. Last year’s Super Bowl also set a record on twitter for the number of tweets per second. According to mashable.com, there were over 15 million Superbowl-related tweets in 2012, with 12,233 tweets per second at the end of the Giants vs. Patriots … Read more

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communications Content marketing follow friday PR Social media Super Bowl Toronto Twitter

Follow Friday: @BarackObama

On Monday January 21, 2013, U.S. President Barack Obama embarked on his second term in office. Canadians are fascinated by American politics and anecdotal evidence from huffingtonpost.ca suggests that around the time of the 2012 U.S. election, editors noticed a significant disparity between reader interest in stories about Canadian politics and those about the U.S. election. In fact, according to a recent poll from Ipsos Reid, 18% of Canadians cite the U.S. election as one of the Top International Stories of 2012. So why do Canadians care about American politics so much when politics in the States do not directly … Read more

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Barack Obama communications Content marketing Internet marketing politics PR public relations Social media Thornley Fallis

Follow Friday: @Julien Smith

Want to stop making noise and start making things happen? This week’s Follow Friday – Julien Smith, co-author of The Impact Equation, can tell you how. An “ideator” and successful blogger for many years now, Julien knows that simply being creative is only a small piece of the puzzle. You may have seen Julien speak at Third Tuesday Toronto in November. He shared his ideas about effectively sharing ideas so that they spread naturally and quickly. What’s the best way to do this? The CREATE methodology. Impact = C x (R + E + A + T + E) When Contrast, … Read more

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agency communications Content marketing julien smith PR public relations Social media the impact equation Toronto