April Fools ’ brand pranks; who’s laughing now?

April Fools ’ brand pranks; who’s laughing now?

Popular since medieval times, April Fools’ Day is widely recognized across the world and celebrated as a day when people play practical jokes and hoaxes on each other, both the jokes and their victims being known as “April Fools”. However, it’s not only the class-clowns who are pulling these pranks, brands have been on the bandwagon for years and their antics are even an anticipated part of April Fools’ Day for many marketing/advertising nerds, such as myself.

For marketers this day has almost turned into a competition; who will pull the best prank? What will go viral?  Who will be talked about the most? It allows a brand to boost its image and its visibility both online and off, unless of course the prank is a flop, which, this year, was the case for Samsung, HTC and Toshiba that all had the same idea: smart gloves.

Here are a few 2014 April Fools’ Day pranks executed by brands across the world that really resonated, whether through humour or a trick; no, open-toed rubber boots are not “a thing,” these practical jokers get top marks for creativity.

 

Honda — Handmade Series: First DIY car

 

 

Google — Hunt for the Pokémon Master

 

 

WestJet — Metric time conversion

 

 

Reddit — Introducing “Headdit”

 

 

 

Hunter Footwear — Unveils open-toe-boot

 

Photo: Courtesy of Hunter Boot.
Photo: Courtesy of Hunter Boot.

 

Tumblr — Launches Tumblr Pro

 

 

So, what happens when someone opts to join Tumblr Pro? His or her avatar gets a funny little top hat, the thing with this is everyone knows you fell for it!

 

SAMSUNG UK — Fli-Fy

 

 

Fido — We cat rebrand

 

 

Airbnb — Rent-a-desk

 

 

Frito-Lay — CHEETEAU

 

 

 

M&M — Bacon Flavour

 

Photo: Courtesy of M&M
Photo: Courtesy of M&M

 

One response to “April Fools ’ brand pranks; who’s laughing now?”

  1. Jessica says:

    I wish the bacon M&Ms were real….chocolate and bacon make an excellent combo!!

Leave a Reply to Jessica Cancel reply

Your email address will not be published. Required fields are marked *